Digital “Cloud” for 2012 Olympics

This project seems to be one of the most epic and large scale interactive instillations to date. Intended for the 2012 London Olympics, this digital “cloud” will provide London, with up to date Olympic stats, dynamic city-wide information, and a rad looking structure. And it seems like Londoners will be able to enjoy it whether you are attending events or not.
Saturated with real-time information displays, the Cloud will broadcast breathtaking Olympian moments and a broader range of events. Its real-time relay of our climates and communications reveal the connective networks of our united humanity, and the world itself.

The design of the structure makes me think of Syd Mead (one of our favs) and the countless illustrations and prototypes he has done throughout the years- storyboarding and concepting for movies like Bladerunner, Short Circuit and 2001 Space Odyssey. He has been called a “visual futurist” but can he predict the future? Possibly a time traveler? Seems so. Either way, I think he is super human. Check out more on this project here.


















